The Pickleball Slam

Creating America’s Next Sports Entertainment Franchise

We collaborated with ESPN, InsideOut Sports, and Horizon Sports Media to create the top-rated annual Pickleball Slam televised event, broadcast Live on ESPN. In its three years, the Slam has brought some of the biggest legends in pro tennis, including Andre Agassi, John McEnroe, Steffi Graf, Andy Roddick, and Maria Sharapova to face off on center court at the Hard Rock Live Arena.

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We guided all of the creative efforts from the launch of the property to campaign development (digital, OOH, broadcast promos, collateral) to scripting and developing WWE-style rivalry storylines for the celebrity pros, in tandem with overseeing all social editorial/content, and executing pre-event PR Activations.