We were brought in by the lead investors of the Pro Padel League in its second year to perform a complete makeover and revamp of the property, inclusive of a reimagining of the logo and visual identity and tagline, brand guidelines, mission statement and oversight of all campaign deliverables (print, tv, digital, out-of-home), merchandise and signage, oversight of broadcast, longform/social content and editorial guidance, and sponsor-based co-branded content.