We were brought in by the founders to steward the creation of the Major League Pickleball brand at its inception. From identity and positioning to tagline, launch campaign, content, and social, we architected the foundation and voice of MLP. We then extended that DNA into every season, shaping not just the campaigns, but the look and feel of every event, creative directing the broadcast product, producing reel-ready highlights that hit SportsCenter’s Top 10, and concepting, directing, and producing the League’s top-rated Draft in Central Park. In just a few short years, MLP has grown into a $500M+ juggernaut that has redefined the fastest-growing sport in America.

 

From no playbook to sold-out stands, ESPN airtime, and celebrity investors like Tom Brady, LeBron James, Kevin Durant, Drake, and Michael Phelps, MLP has become a cultural phenomenon. We transformed backyard paddles into primetime culture, scaling an idea into an empire that now owns the conversation.