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Summer Moon Coffee
Fueling A National Expansion
Summer Moon tapped us to create a unifying positioning and campaign platform for the brand ahead of its broader national expansion beyond its 50-location footprint of franchised stores, while also fueling growth through its rapidly expanding online coffee business..
We developed “Uncompromised Coffee Craft” as the brand’s tagline and launched a campaign and activation springboard that has gone on to inform all social, content and e-commerce efforts.
Summer Moon
Uncompromised Coffee Craft
In tandem with the :30 spot, created a series of social vignettes (below) that capture the culture of Texas Hill Country and highlight Summer Moon’s inextricable place within it.
Social
Morning Light
Social
Before Dawn
Social
Around The Table
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